Burlington, MA -- The RJ Kelly Company selected Maugel Architects to redesign and reposition the old Vinebrook Plaza on Mall Road in Burlington, MA, into a major retail destination for national brands. The new plaza, the Shops at Mall Road, features articulated storefront bays to accommodate individual tenant branding. The articulation was accomplished by introducing a vertical material border between each user, highlighted by variations in material selections. New ADA access and site features provide an urban-arrival experience.
One of the major challenges Maugel Architects addressed was to design a pleasing aesthetic for the rear elevation of the building which has no parking nor a need for windows. "It's always a tremendous challenge to design an expansive façade without the benefit of entryways and windows--which are important contributors to building aesthetics," said Brent Maugel, president of Maugel Architects. "Our solution was to provide a variety of heights, material changes and signage along the Mall Road back-of-house façade."