Shops-at-Mall-Road-Blog-Post

Maugel Designs the Shops at Mall Road Retail Plaza

by: Robin Peters, Marketing Director
Tue, Aug 26 , 2014

Burlington, MA -- The RJ Kelly Company selected Maugel Architects to redesign and reposition the old Vinebrook Plaza on Mall Road in Burlington, MA, into a major retail destination for national brands. The new plaza, the Shops at Mall Road, features articulated storefront bays to accommodate individual tenant branding. The articulation was accomplished by introducing a vertical material border between each user, highlighted by variations in material selections. New ADA access and site features provide an urban-arrival experience.

One of the major challenges Maugel Architects addressed was to design a pleasing aesthetic for the rear elevation of the building which has no parking nor a need for windows. "It's always a tremendous challenge to design an expansive façade without the benefit of entryways and windows--which are important contributors to building aesthetics," said Brent Maugel, president of Maugel Architects. "Our solution was to provide a variety of heights, material changes and signage along the Mall Road back-of-house façade." 

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