As the head of marketing, Robin leads integrated marketing strategies and programs for the firm. She joined Maugel DeStefano in June 2012 with over 20 years of marketing and business development experience in the professional services and technology markets. Robin has particular expertise in market strategy and analysis, digital marketing and analytics, content development, lead generation, brand management, and public relations.
Prior to joining the firm, Robin was the digital marketing manager for a business development consultancy where she was responsible for the design, implementation, and management of the firm’s inbound marketing program. She has a broad range of business experience having held positions as a business strategy consultant, market researcher, software product and program manager, strategic alliance marketing manager, and sales account manager.
Robin holds an MBA from Babson College’s F.W. Olin Graduate School of Business and a BS in Business/MIS from Salem State University.