Robin's extensive experience in marketing and business development across professional services and technology sectors makes her an invaluable asset as the head of marketing at the firm. With over 30 years of industry knowledge under her belt, Robin's expertise shines through in her ability to develop and execute integrated marketing strategies and programs that drive results.
One area where Robin truly excels is in market strategy and analysis. She has a keen sense of understanding market trends and industry dynamics, allowing her to identify opportunities and develop strategies that position the firm for success. Robin's proficiency in digital marketing and analytics further enhances her ability to optimize campaigns and measure their impact, ensuring that the firm's marketing efforts are both effective and efficient.
In addition to her strategic capabilities, Robin is also highly skilled in content development. She has a knack for creating engaging and compelling content that resonates with target audiences, whether it's through blog posts, social media campaigns, or email newsletters. This talent extends to lead generation as well, as Robin knows how to create and implement strategies that generate high-quality leads for the firm. As head of marketing, Robin understands the importance of maintaining a strong and consistent brand image, and works diligently to ensure that all marketing efforts align with the firm's brand values and messaging.
Robin's diverse background in business and marketing is a testament to her versatility and adaptability. She has held various roles throughout her career, including digital marketing manager, business strategy consultant, market researcher, software product and program manager, strategic alliance marketing manager, and sales account manager. This breadth of experience allows Robin to bring a unique perspective to her role as head of marketing, ensuring that Maugel DeStefano Architects is well-equipped to tackle any challenge that comes our way.
Robin holds an MBA from Babson College.